# Latest from Media Access Guides on AI SEO, Google Ads, ChatGPT Ads, strategy, and development. Get help prioritising your marketing and building solutions that are useful to your customers. ## AI SEO Make your website easier to find and understand in search engines and AI services. - [AI SEO for businesses: Where should you start?](https://mediaaccess.no/en/aktuelt/ai-seo-for-bedrifter/index.md): Start with the pages and questions that matter most to your customers. Here’s how to build a useful foundation for visibility in search and AI answers. ## AI Ads Google Ads with AI, strong measurement points, and human judgement. - [Google Ads with AI: What should humans still approve?](https://mediaaccess.no/en/aktuelt/google-ads-med-ai-og-menneskelig-kontroll/index.md): How to combine AI in your advertising work with clear goals, good data, and people who assess the recommendations. ## Strategy Prioritise initiatives and create a plan that connects marketing to business goals. - [Create a marketing strategy for the next 90 days](https://mediaaccess.no/en/aktuelt/markedsstrategi-for-de-neste-90-dagene/index.md): Choose one main goal, assign ownership of the actions, and set aside time to learn. A working model for greater consistency in your marketing. ## ChatGPT Ads Understand the new advertising channel, the costs, and the opportunities for your business. - [ChatGPT Ads has launched in Europe. What should your business do now?](https://mediaaccess.no/en/aktuelt/chatgpt-ads-lansert-i-norge/index.md): European businesses can now get started with ChatGPT Ads. Here is the confirmed status and a practical framework for planning a limited first test. - [What does ChatGPT advertising cost, and when is a test worth the money?](https://mediaaccess.no/en/aktuelt/chatgpt-annonsering-pris/index.md): A sound pricing assessment starts with the total cost and the value of a customer. Use the calculation example and checklist to plan an initial test in ChatGPT. - [ChatGPT Ads or Google Ads: Where should you start?](https://mediaaccess.no/en/aktuelt/chatgpt-ads-eller-google-ads/index.md): Your choice of channel should follow customer needs and business goals. Here we compare ChatGPT Ads with Google search ads and show how to run a fair test. - [Visible in ChatGPT: What your business should work on on the website](https://mediaaccess.no/en/aktuelt/synlig-i-chatgpt/index.md): Visibility in ChatGPT starts with a clear offer and accessible, verifiable content. Use the checklist to identify what you should improve first. ## Marketing Choose the right actions, ask better questions, and measure what matters to your business. - [How to choose a marketing agency for your business](https://mediaaccess.no/en/aktuelt/velge-markedsforingsbyra/index.md): A good agency selection starts with a clear need. Use this buyer’s guide to compare proposals, ask better questions, and agree on what the collaboration will actually deliver. - [Digital marketing for businesses: a plan for the first 90 days](https://mediaaccess.no/en/aktuelt/digital-markedsforing-for-bedrifter/index.md): What should a business do first when the website, ads, and content all need work? Here is a 90-day plan that ties activities to the customers you want to reach. - [How to build a landing page for relevant enquiries](https://mediaaccess.no/en/aktuelt/landingsside-som-gir-henvendelser/index.md): A landing page should make it easy to evaluate the offer and get in touch. See how you can improve content, forms and measurement without guesswork. - [Local SEO for businesses: become easier to find and choose](https://mediaaccess.no/en/aktuelt/lokal-seo-for-bedrifter/index.md): Get your Google Business Profile, website, and customer intake working together. A practical guide to local search engine optimisation with clear services and real service areas. ## Web development From the first requirements specification to a website that supports sales and a simpler working day. - [From idea to first version: How to define an MVP](https://mediaaccess.no/en/aktuelt/mvp-fra-ide-til-forste-versjon/index.md): Clarify what the user needs to accomplish before creating the feature list. That gives the first version a clear purpose and a realistic scope. - [Web development for businesses: from needs to a website that works](https://mediaaccess.no/en/aktuelt/webutvikling-for-bedrifter/index.md): Web development starts with what customers and employees need to get done. Here is a practical guide to choosing a solution, writing requirements, testing and handover. - [What Does a Website Cost? How to Assess Price and Total Cost](https://mediaaccess.no/en/aktuelt/hva-koster-en-nettside/index.md): Website pricing is hard to compare when deliverables differ. Use this guide to define the scope, identify ongoing costs and calculate the total. - [Systems development and integrations: when should a business build a custom solution?](https://mediaaccess.no/en/aktuelt/systemutvikling-og-integrasjoner/index.md): Duplicate entry and manual handoffs can point to a development need. Here you get a method for assessing standard tools, integrations, and custom systems development. ## Local Concrete examples of how local needs can become relevant offers and ads. - [ChatGPT Ads for local businesses: from Oslo to Tromsø](https://mediaaccess.no/en/aktuelt/chatgpt-ads-for-lokale-bedrifter/index.md): A local ad needs more than a city name. See how the offer, landing page and measurement can be adapted to different customer needs in Norwegian cities.